When businesses think about cyber security costs, they usually tally up line items – software licences, skilled personnel and annual training budgets. But beneath these visible costs lurks an invisible multiplier that quietly inflates financial losses during a cyber incident.
That multiplier is time.
Cyber security is no longer just a matter of prevention; it is a race against the attacker's clock. The longer an adversary operates undetected within your systems, the more damage they can do – and the more expensive your eventual recovery becomes.
Dwell time is the period between the initial compromise and its detection. Think of it as the number of hours or days attackers get to roam freely inside your environment before alarms go off. Every additional minute gives them more control, more leverage and more ways to hurt your business.
Traditional security investments – firewalls, endpoint protection and annual training – aim to reduce the likelihood of a breach. But dwell time determines the impact of a breach. A missed detection doesn’t just increase risk – it multiplies cost.
Breaches follow a predictable timeline (Source: Helpnetsecurity):
This is your "golden hour to golden day" window: the short period where a fast response keeps costs contained. Miss it and you are essentially handing attackers a blank cheque.
Industry data paints a stark picture:
Here’s what’s happening while you think “business as usual”:
For three to four weeks, attackers aren’t just inside your systems – they are preparing to weaponise your entire business against you.
The cybersecurity conversation with executives is no longer just about how strong your defences are—it’s about how quickly you can recover when they’re breached.
Every hour of downtime has a ripple effect across the business: operations slow, customer confidence dips, reputational damage builds and legal and regulatory exposure grows. The longer systems remain offline or compromised, the greater the disruption to revenue, contracts and long-term growth.
Fast, decisive incident response isn’t simply a technical priority—it’s a strategic financial safeguard. Reducing recovery time transforms cybersecurity from a defensive cost centre into a driver of resilience, stability and shareholder confidence.
Organisations that master fast detection and response see transformational results:
Rapid detection doesn’t just save money – it restores time, control and business continuity. It turns catastrophic breaches into manageable incidents.
Modern attackers move at machine speed:
You are not buying insurance for the aftermath anymore – you are investing in real-time suppression systems to stop attacks before they erupt. Every minute attackers remain undetected is a minute funding their reconnaissance, weaponisation and eventual extortion.
The question isn’t if you will be attacked. The question is how fast you can detect, contain and recover before attackers pass the point of no return.
Because in cyber security, time isn’t just money. Time is everything.